Case study · Scottsdale, AZ

Westfield Realty Group —
18 years in Scottsdale,
now built for AI search.

James Westfield has been selling luxury homes across Scottsdale and Paradise Valley since 2008. 450+ homes sold. $280M+ in total volume. His previous website was functional — clean design, decent photos — but invisible to every AI engine we tested. We rebuilt it from the ground up with research-backed 2026 design and a full AI visibility layer.

PAGES SHIPPED
14
NEIGHBORHOOD GUIDES
5
LISTING CARDS
8
AI-VERIFIED
Every page ✓
Before · after

Same brokerage. Same 18 years. Different web.

BEFORE PLATFORM · WORDPRESS

Clean design. Good photos. Invisible to AI.

Westfield Realty Group
Scottsdale Luxury Real Estate
"Serving the Scottsdale luxury market with exceptional service..."
Visible to ChatGPT✗ No
Visible to Google AI✗ No
AI site index✗ Missing
Neighborhood pages✗ 0 pages
Lead capture✗ Basic form
Voice search ready✗ No
AFTER · 2026 BUILT BY · CURBD STUDIOS

Earthy. Luxurious. Engineered for AI search.

SCOTTSDALE · PARADISE VALLEY · NORTH SCOTTSDALE
Luxury real estate,
elevated service.
18 years. 450+ homes. Forest green + warm cream. Research-backed.
Visible to ChatGPT✓ Yes
Visible to Google AI✓ Yes
AI site index✓ Live
Neighborhood pages✓ 5 guides
Lead capture✓ Email + dashboard
Voice search ready✓ Yes
The work

What we actually built.

Westfield's old site wasn't broken. It was professional and reflected James's 18 years of Scottsdale expertise. But it was built for a web where Google was the only way buyers found brokers. That's not 2026.

We rebuilt from scratch using research-backed conversion design and a full AI visibility stack:

  • 01
    Research-backed design
    Earthy 2026 palette (forest green + warm cream). Conversion-optimized CTAs with micro-copy. Exit-intent popup. Sticky mobile CTA bar. Every choice backed by 50+ industry studies.
  • 02
    Five neighborhood guides
    Old Town, North Scottsdale, Paradise Valley, McCormick Ranch, DC Ranch. Each with market stats and FAQPage schema targeting queries like "best luxury broker in Paradise Valley."
  • 03
    Full AI visibility stack
    6 JSON-LD schema types per page. llms.txt. Bot-permissive robots.txt welcoming 15+ AI crawlers. Semantic HTML optimized for voice search and AI citation.
  • 04
    Lead capture system
    Home valuation form (5-10% conversion — highest in real estate). Mortgage calculator. Exit-intent popup. Client dashboard with pipeline management and instant email notifications.
  • 05
    Blazing fast, mobile-first
    Static HTML. No WordPress bloat. 45KB deploy. Sub-second loads. 76% of real estate searches start on mobile — built for phones first.
See it live

Browse the finished site.

Fully functional. Browse listings, try the mortgage calculator, submit the home valuation form, explore neighborhoods. Everything works.

View live demo →

Want the same for your brokerage?

We build for your market — your neighborhoods, your specialty, your brand. $350 setup. $29/month. No contract. Book a call and we'll show you what yours could look like in 15 minutes.

Book a 15-minute call → See pricing